Why Gen Z loves these picks? These products nail the Gen Z beauty philosophy: effective, affordable, and Instagram-worthy without trying too hard. They deliver visible results quickly, which matters when you’re documenting everything for social media. The real magic? These aren’t just trending products—they’re solving actual skin and hair concerns with formulations that respect both your skin barrier and your budget.
Ready to join the Gen Z beauty revolution? These Watsons favorites are available in-store and online, proving that great skin doesn’t require a trust fund.
Watsons Hydro Shot Serum Mask
This hydration hero delivers what feels like a tall glass of water for your face, thanks to its hyaluronic acid-packed formula. The serum literally pools in the mask—and we mean pools—giving you enough product to massage the excess into your neck and décolletage.
After 20 minutes, skin feels plump and looks genuinely dewy, not just temporarily moisturized. The fit is surprisingly good too, with minimal slipping even if you’re multitasking.
Watsons Whiten Shot Serum Mask
Brightening products can be tricky territory, but this Vitamin C infused mask manages to even out skin tone without any harsh actives or irritation. The serum has a silky texture that absorbs beautifully, leaving behind a subtle luminosity. It’s particularly effective at combating dullness and creating that coveted “glass skin” glow without overdoing it.
&honey Melty Moist Repair Shampoo & Treatment
This power couple deserves a spot in every shower routine. The shampoo creates a surprisingly luxurious lather that cleanses without stripping, while the treatment delivers deep conditioning that rivals salon masks.
The hair feels softer after just one wash, while the treatment has that perfect thick-but-spreadable consistency that coats every strand without weighing hair down. The honey scent is warm and comforting without being overpowering, making your entire shower experience feel like a mini spa moment.
&honey Melty Moist Hair Oil
This impossibly lightweight hair oil manages to be deeply nourishing without any greasiness. Use it on damp hair for heat protection, on dry hair for instant shine, or even as an overnight treatment. The honey and royal jelly formula smells subtly sweet, and the results are immediate—frizz disappears, shine amplifies, and hair moves with that coveted bounce you see in shampoo commercials.
&honey Melty Moist Repair Hair Mist
The dual-action formula works as both a leave-in treatment and a refreshing mid-day pick-me-up. The lightweight formula absorbs instantly, leaving hair soft, manageable, and smelling like a subtle honey dream. It’s particularly brilliant for those with fine or easily weighed-down hair who still want the benefits of a treatment product.
