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BRAND STORY

“Beauty is something that is alive, real, and should be accessible to everyone.” —Milani founder, Laurie Minc

 Born in East LA, we grew up as a small, underdog family business. We’ve always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles, where people from all backgrounds mingle and streetwear sets the trends. We began as a cruelty free brand for multicultural consumers, devoted to bringing beauty to the communities others overlooked.

We’re inspired by the beauty of real life, not by couture and top models. Beauty is for everyone. No matter who you are or where you come from, we’re here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions. We strive to serve, and never sacrifice quality or accessibility. Our formulas are innovative, top-of-the-line, and for every skin tone.

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