No.1 Anti-Aging Skincare Brand in Japan* with over 40 years of expertise in collagen science research. Born in 1983, ELIXIR was created with a vision to be the ultimate beauty solution. Daily skincare with ELIXIR results in elastic, translucent, and moisturized skin—enhancing natural beauty without being bound by age. *INTAGE SRI, SRI+, Anti-aging Skincare, From Apr 2006 to Mar 2024, Market Share (Value)