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SENSODYNE
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SENSITIVITY & GUM RELIEF

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STRONG SENSITIVITY RELIEF

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MULTI-BENEFIT DAILY CARE

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FAST SENSITIVITY RELIEF

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BRAND STORY
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Sensodyne is the #1 Dentist Recommended Brand in Singapore^. Trusted by millions of people, Sensodyne offers a range of toothpastes and toothbrushes specifically formulated for people who have tooth sensitivity. ^Based on survey results conducted in Singapore between 3rd July to 20th September 2023.
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Watsons, Singapore’s No.1 Health & Beauty Retailer*

Watsons Singapore is the leading health and beauty retailer, trusted by millions for over thirty years. Committed to bringing more to customers’ lives, Watsons helps everyone look good, feel great, and enjoy life to the fullest.

As Singapore’s top beauty and wellness destination, Watsons offers a wide range of products including skincare, makeup, hair, personal care, OTC and health supplements, complemented by professional pharmacy services addressing trending health topics such as gut health, sleep, and menopause health. Watsons is also the first retailer to offer Pharmacy eConsultation service, making it a trusted wellness hub.

Always ahead of trends, Watsons brings the latest in Korean, Japanese and Chinese beauty (KJC Beauty) trends and aesthetics beauty, helping customers explore new products and treatments with confidence.

Recognised for excellence, Watsons has received multiple awards including Health & Beauty Retailer of the Year, Retail App of the Year, and O+O Strategy of the Year. Whether shopping in-store or online, Watsons delivers a seamless O+O experience, making it Singapore’s number one choice for health, beauty, and wellness.

*Based on the Watsons Regional Brand Tracker conducted by NielsenIQ in Southeast Asia (including Taiwan, Singapore, Thailand, Malaysia, Philippines, and Indonesia) during Q2 and Q4 2024. Watsons ranked No.1 in both preference (“Favoured”) and recommendation (“Loved”) among survey participants. In Singapore, Watsons was also awarded O2O Customer Experience of the Year 2025 (Singapore) and Health & Beauty Retailer of the Year (Singapore) from 2021 to 2025 by Retail Asia Awards

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