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BRAND STORY
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Pearlie White® is the only home-grown Singapore oral care brand and the only brand that has oral care manufacturing facilities (ISO 22716: GMP certified) in our country.

We take pride in our strong family heritage dating back to 1869 with the first practitioner of dentistry in Singapore, Dr. Cheong Chun Tin. Today, our family continues the tradition of developing innovative oral care products to satisfy the discerning consumer with Pearlie White®.

With a promise to find smarter ways for a healthier smile, Pearlie White® offers quality ingredients on the inside and smart packaging on the outside for truly intelligent and innovative oral care products. With over 60 oral care products in the range, Pearlie White® caters to oral care needs as diverse as teeth whitening, tooth sensitivity and gum care.