Mission
At D Program, we empower sensitive skin consumers to be confident and happy in their skin by providing solutions to the evolving environmental crisis and lifestyles that causes skin to be sensitive.

We help you to transform your delicate skin to ideal, delivering your desired beauty and not just skin improvement. We promise to help defend and develop your skin, by protecting it from aggressors and build towards resilient and healthy looking skin.

Description
Ranked as the No.1 sensitive skincare brand in Japan for 10 years* D Program is developed with 50 years of sensitive skin research in the Shiseido Laboratories. It is formulated with Japan’s golden standard of gentleness where for each product, it is:

- Manufactured with the highest purification standards vs competitors

- Patch tested more than 1,800 sensitive skin participants to guarantee effectiveness and safety

- Backed by innovative technology that is tested and proven to strengthen barrier functions and improves skin concerns

- No compromise on safety standard where each ingredient is carefully selected and clinically proven to provide non-irritation

*INTAGE SRI SEIDOHIN for Sensitive Skin^ 2009/1 – 2017/12 Sales Value Rankings or Market Share

^Sensitive (including sensitive, sensitive+antiaging, sensitive+whitening and sensitive+acne). SEIDOHIN (Counseling items)

Intense Enriching Serum (For Sensitive Skin, 24 Hours Long Lasting) 45ml

D PROGRAM