L'OREAL PARIS HAIR EXPERT
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Our Sulfate-Free Color Protection System
EverPure is a range of salon-quality haircare that guarantees to protect color. There are no harsh sulfates, salts or surfactants that can strip, dull, or damage.
Color Protection + Color Correction
Asian hair has the highest levels of red pigments and melanin. As a result, colored hair often turn 'rusty yellow' after lightening. When dyeing hair with a dark base, colored payoff is sometimes inaccurate and deceptive.
EverPure Brass Toning Purple Shampoo & Conditioner is formulated with purple pigments that penetrate the hair and directly neutralize brassy yellow and orange undertones to achieve a cooler tone and maintain color vibrancy for longer. The EverPure Purple system is designed to provide a cool toning results for all kinds of colored hair including brown, ash, bleached, blonde, silver, highlighted and balayage hair.
EverPure Brass Toning Purple leaves hair feeling deeply moisturized. Experience toned, brighter hair + exceptional care for your dry hair’s needs.
What are Sulfates?
Sulfates are cleansing agents that help break down oil, dirt and buildup and give you that frothy lather. However, some sulfates can be harsh and stripping to your hair and hair color. Ever’s sulfate-free formula contains gentle ingredients that keep your hair looking its best.
100% Sulfate Free, Paraben Free, No Harsh Salts, Vegan.*
*No animal derived ingredients or by-products. Formula not tested on animals.
Salon-level formula. Made in USA.
Place of Origin
At first sight of brassiness, use EverPure Purple Shampoo instead of usual shampoo—leave in hair for up to 2 minutes depending on desired level of toning. Use up to 2-3x a week. For bleached or damaged hair - start slow with one use per week with no leave in time.
For best results, pair it with other sulphate-free EverPure series to nourish and care for colored hair.
AQUA / WATER
SODIUM COCOYL ISETHIONATE
SODIUM LAURYL SULFOACETATE
SODIUM LAUROYL SARCOSINATE
PARFUM / FRAGRANCE
HYDROGENATED COCONUT ACID
PEG-55 PROPYLENE GLYCOL OLEATE
CI 60730 / EXT VIOLET 2
HIBISCUS SABDARIFFA FLOWER EXTRACT
METHYLISOTHIAZOLINONE FIL CODE D230035/1A