In 1920s, Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr. Max Factor, a visionary make-up artist and an innovator of beauty, known for creating the signature looks of famous icons such as Marilyn Monroe. Yet he believed that glamour should be within reach of all women and his guiding philosophy was that any woman could shine given the right tools and make-up artistry skills.

For more than 100 years, from mascara to foundation, eyeshadow to lipstick, Max Factor has been putting the transformative tools for make-up artistry into the hands of every woman, enabling her to effortlessly create her own personal beauty statement every day.