A clean and well-conditioned canvas is the foundation of everything great. These products cleanse + condition to leave your hair feeling moisturized, full & looking healthy from root to tip.
Highlights: ultra-violet pigment, brass reducing, intense toning, shine restoring, cruelty free, keratin safe, sulfates free, parabens free, phthalates free & silicones free.
Fragrance notes: ambrette seed, magnolia, pear water, night violet, orris butter, new caledonia sandalwood & white amber.
**Where applicable, items have a minimum of nine-month shelf life before expiry unless otherwise stated on product description
Place of Origin
Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo & condition well.
PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Step 1: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. (If you have super light blonde or porous hair, mix half purple shampoo & half regular shampoo to dilute the tone intensity so your hair doesn’t grab lavender tones.)
Step 2: Apply to wet hair, massage into your scalp to create a rich lather.
Step 3: With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then I let it run through the ends as I shampoo.
Step 4: Rinse well and follow with conditioner or a hydrating mask.
Water, sodium lauroyl sarcosinate, lauryl glucoside, fragrance, lactic acid, peg-120 methyl glucose dioleate, sodium lauroyl lactylate, algin, carrageenan, coco-glucoside, hydrolyzed keratin, chitosan, xanthan gum, salvia hispanica seed oil, cocos nucifera (coconut) oil, gelidiella acerosa extract, hypnea musciformis extract, sargassum filipendula extract, litchi chinensis pericarp extract, caprylic/capric triglyceride, polyquaternium-10, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, disodium edta, sorbitol, glycerin, methylisothiazolinone, methylchloroisothiazolinone, basic violet 1.
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