Introducing the NEW & IMPROVED formula by Color Riche Satin Lipsticks, giving your lips that richest care and richest colors! Infused with 75% Caring Ingredients such as Argan Oil & Sesame Seed Oil l for a moisturizing finish, Color Riche gives you Intense colours, richness and hydration, while giving you rich intense dazzling color with full coverage. Resulting texture is creamy but light and non-sticky. - Infused with 75% Caring Ingredients: including Argan Oil & Sesame Seed Oil - Full Color Impact in 1 Swipe! - No Smudging or Feathering - Soft & Moisturized Lips - Made with White Base to give Vibrant Impact