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Brand Story

Pony Effect the highly anticipated Korean makeup brand fronted by celebrated makeup artist Park Hye Min, better known as Pony. Brand personifies everything Pony stands for reactivity, transformation and endless possibilities. Pony Effect was launched in Korea in 2015 by global cosmetics company, Memebox, in collaboration with the Pony who famous as a self-taught makeup artist. Rising to fame on her YouTube channel, PONY Syndrome, Pony’s transformational makeup skills and educational tutorials made her a visionary of the industry and an inspiration to many.

Created to parallel Pony’s personality, Pony Effect is an experimental brand that pushes the boundaries of makeup. It is thoughtfully designed for artistic expression and individuality, offering infinite transformations that are easy, even for everyday makeup.


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PONY X Enamellic Glossy Lip