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Brand Story

The theory of ageing states that living things age because cells accumulate oxidative free radical damage over time. Pure Beauty is based on the understanding that powerful antioxidants can limit and reduce this free radical damage, and slow the skin ageing process.


 Inspired by Korean skincare innovation, incorporating the finest natural ingredients and made possible by leading edge technology, we have created unique skincare products based on powerful antioxidant blends for visible, long-term results.


All our products are dermatological tested and proven to be safe and effective solutions that leave your skin looking healthier, softer and younger.



Natural ingredients sourced around the world e.g. Switzerland, Korea, Bulgaria etc                                        *Contains ECOCERT ingredients



Advanced delivery system to ensure effective absorption.

Technology to enhance active ingredients’ stability



Dermatological tested            

Suitable for all skin type

*Paraben free, Lanolin free & Alcohol free



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