Brand Story

It all began when Alliance Cosmetics noticed that the mass color cosmetics market was dominate4d by international brands and decided to launch its own brands.

In May 2005, SILKYGIRL cosmetics was launched simultaneously across Malaysia, Singapore and Brunei.

SILKYGIRL is created specially for young Asian women, with the desire to help them define their own unique personality through a fusion of products and colors. 

Following the success of SILKYGIRL color cosmetics, the brand launched its fragrance line in 2006.


Brand Positioning

SILKYGIRL is a fun, young and colorful mass market cosmetics brand with a vibrant, energetic and friendly personality. The SG persona – a BFF who helps build confidence and celebrate the joy of youthfulness through her guidance, lifestyle and products. Positioned as a value brand, SILKYGIRL provides quality makeup at an affordable price.

Tagline- Unleash Your Confidence. 


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