Shop By Range


Brand Story

Since its origins as a small, family-owned business, Maybelline has been inspiring women to define their own rules when it comes to all things makeup. Today, as the number one cosmetics company in America, Maybelline New York sets beauty trends that leap effortlessly from catwalk to sidewalk – creating a foundation for empowered women to make bold statements, explore new looks in colour, or simply add a touch of gloss to their own sense of style and creativity.


Inspired by the confident, accomplished women who define beauty in every sense, Maybelline is as forward-thinking as it is fashion-forward; delivering scientifically-advanced formulas, revolutionary textures and up-to-the minute, trendsetting shades to women of every hue; effortlessly, affordably and beautifully. Maybe she’s born with it. Maybe it’s Maybelline.


Read More
A Fit For All