URBAN Care hair care solution was inspired by the busy urban women who want to maintain shiny, silky-soft tresses in the modern environment fraught with choices of diet to chemicals we exposed our hair in the pursuit of hairstyle trends.


URBAN Care range was created in 2013 in Turkey, using proprietary Herbal Keratin Restorative Effect Technology to instantly protect, repair damaged and chemically treated hair with a three-step answer to healthy hair — shampoo, conditioner and serum.  All of our products are Lightweight Formula, paraben and silicon-free.


Ethically and naturally sourced Herbal Keratin, a key ingredient derived from hydrolysed proteins i.e. wheat provides highly protective, nourishing and restorative benefits for healthy, silky-soft hair.


URBAN Care range includes: Argan Oil & Keratin for dry and brittle hair, Biotin & Keratin for hair loss and weak roots, Collagen & Keratin for thin, dry and frizzy hair, and Intense Keratin for overly processed hair


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