BATISTE

BATISTE

Batiste build penetration of the core range amongst smart, time pressured, beauty conscious women. Continue pace of product development to target new users and new usage occasions as well as to defend our leading brand position. 

As the UK’s No. 1 dry shampoo, Batiste is quick and easy to use. Just follow our three easy steps to refresh your hair in an instant, leaving it full of body and texture.

  •  Dry Shampoo launched in the 70’s as a branded answer to using Talcum Powder in the hair to cleanse and prolong time between washes or salon blow-drys 
  •  Batiste was created by Schwarzkopf as a Haircare range offering both wet and dry products
  • Dry Shampoo has existed in the ‘solutions’  sub-category of haircare since the 70’s

 

 


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