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Created by a talented group of Korean make-up artists in 1993, CLIO has established itself as one of the top make-up brands in Korea. With its fast-growing community of die-hard fans, CLIO continues to innovatively adapt itself towards their consumers’ wants and needs, innovating and creating up to 70 products a year.
Since its launch in Singapore in 2011, the Seoul-based label has catapulted to one of the top mass market cosmetics brands, garnering numerous media raves, and sweeping up multiple awards for its well-loved eye makeup items. A frontrunner in K-cosmetics, it first made waves with its fire-hot spokesperson Lee Hyo Lee and continues to lead beauty trends with one of K-pop’s most promising faces, Dara from 2NE1.